The DK Difference [Video]

The DK Difference

COO Liran Kapoano and Data & List Manager Jeff Gonnello are here to discuss what makes the DK Solutions Difference in their data modeling and Targetlist methodology.

2 minute read

Direct Mail Marketing, DK Solutions, videos

Video Transcript:

0:00:00 – 0:00:23

LIRAN: I think one of the things that makes DK Solutions so unique as a provider, especially in the lead generation world, but in general and in marketing, is our ability to bring together a wide variety of core competencies in a way that a lot of our competitors aren’t really able to do.

0:00:24 – 0:00:45

You have a lot of companies that are pretty good at data.

JEFF: That’s right.

LIRAN: You have a lot of companies that are pretty good at printing. You have a bunch of companies that are good at mailing and you have some companies that are good at lead fulfillment. What we do is we bring all of those together with a very, very specific and aggressive approach to data targeting and data modeling, which is really where we started from.

0:00:46 – 0:01:14

But we’re able to combine that with years and years of experience in mailing and printing and all the logistics that go along with that. You know, the, amount of knowledge and experience that goes into making sure that mail gets out onto the truck on time and get into people’s houses at the right time. Making sure that you don’t have mail landing the week of Thanksgiving or between Christmas and New Year’s or maybe for some products, you do want to have things landing during that time period.

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0:01:15 – 0:01:36

There are some products that you may want to have landing at different times of the year and some that you might not being able to understand the cadence of mail deliveries so that you can accurately forecast when leads will start coming back or when phone calls will start ringing for the call centers. Being able to do all of that, along with the approach that we break to data modeling.

0:01:37 – 0:01:51

I don’t think that there’s any other company that can do all of those things in one – under one roof and without sacrificing, you know, one or more of those different items. And I think that’s a pretty, pretty substantial and different thing about us.

0:01:57 – 0:02:00

JEFF: If you want to learn more, visit dksmo.com

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