Data Modeling For Marketing
For marketers, understanding your audience is essential for business success. TargetList’s data modeling strategy allows a business to study its current consumer base and then match related characteristics with other American households.
By identifying similar prospects, TargetList delivers only to those most interested in your products or services.
Through this method, our clients save money by avoiding uninterested candidates and enjoy a higher ROI overall.
Benefits of Data Modeling
Less Clutter, More Sales
Discover New Business Opportunities
Improve Decision Making
Less Clutter, More Sales
Direct mail often receives a higher response rate than typical online advertisements. However, sending mailers to uninterested households can easily increase the costs of each campaign.
Fortunately, data modeling helps eliminate the clutter by only sending mailers to high-quality prospects. Not only are costs lowered, but your ROI improves as similar customers are more likely to be interested in your business.
Discover New Opportunities
As mail campaigns can deliver nationwide, there is an endless amount of audiences for your business to engage with. By utilizing a data list of similar households, your business can successfully identify new areas of growth and reach more prospects.
Thanks to the endless supply of data and analytics, businesses can confidently and accurately identify future needs for their business. By providing this analysis, data modeling makes it easy to plan for future endeavors by utilizing past and current metrics.
Similar to decision making, data modeling allows businesses to forecast potential issues seen in past campaigns. Through analyzing past and current data metrics, it is easier to understand and theorize better ways to reach certain households before competitors.
DK Solutions is here for you
There are many ways to market a new business, and data modeling makes the process much more sustainable by eliminating unnecessary costs. Thanks to our TargetList data modeling method, our clients enjoy 2-3 times the response rate for non-targeted mail.
Ready to start your marketing journey? Contact us today to learn more about direct mail for your business. Or visit our FAQ page for more information about DK Solutions and the direct mail industry.
We look forward to hearing from you soon!
Contact us today to learn more about how direct mail can revolutionize your business.