15 Examples of Guerrilla Marketing in Direct Mail Campaigns
Because the marketing channel allows almost any size, material, or packaging, there is no limitation to what a unique campaign can achieve with direct mail.
The Five Senses & Direct Mail | Advertising to the Senses
Mail is one of the very few marketing mediums that can utilize the five senses, and this advantage creates limitless ways to leave a strong audience impact.
DK Solutions 2023 Tree Planting Program
This April, our team at DK Solutions is proud to announce our 2023 contribution to the Budworm Response Reforestation Project.
Meet The Mailers: Data Modeling to Convert Leads
Watch COO Liran Kapoano as he discusses the ins and outs of data modeling and how the pandemic has shifted the direct mail industry.
Finding Needles In a Haystack for Lead Generation Marketers
Generating nationwide customers often feels like looking for needles in a haystack. Nowadays direct mail campaigns favor a much more targeted campaign strategy.
Internet Bots are Taking Over (& What This Means for Marketers)
When internet bots make up 42% of internet traffic, there is no question that digital marketers are suffering the consequences.
The Omnichannel Approach to Direct Mail Retargeting
With so many marketing mediums to choose from, companies have free reign to rekindle a relationship with previous customers. But how does each method compare?
What is Banner Blindness & Why Users Avoid Online Ads
The sheer magnitude of online advertising content long ago reached the point of user indifference – regardless of ad relevancy.
Bot or Buyer? The Endless Frustration of Online Click Fraud
Click fraud is the action of clicking on a digital ad, website, or some form of hyperlink to waste a company’s money and result in fewer sales.
![Top 10 Benefits of a Direct Mail Marketing Campaign [2023]](https://i0.wp.com/dksmo.com/wp-content/uploads/2023/01/hands-1.png?resize=903%2C300&ssl=1)
Top 10 Benefits of a Direct Mail Marketing Campaign [2023]
From horse-drawn carriages to top lead generation strategies, direct mail continues to uphold its name as the gold standard for the marketing industry.