FAQs about DK Solutions
At DK Solutions, our TargetList methodology increases response rates while minimizing the costs typically associated with direct mail marketing. First we utilize data from a variety of sources, including our own proprietary lists and models, and compare it to your current client base to find similarities among them. By matching similar data, we determine which households are most likely to convert to leads and sales for your business. Then, we send advertisements only to those deemed most likely to be interested in your products.
As a result, our TargetLists create smaller, more effective lists to ensure that you are receiving quality leads without all the wasted expense of casting an overly-wide net. Finally, we ensure that your leads are exclusive to you – your list, your leads, your sales.
The DK Solutions Difference stems from our proprietary TargetList technology, through which we compare your current customer base to the entire American purchasing population based on several dozen key data points. Our TargetLists include only the customers with extremely strong overlap with your current customers. This way, you pay for fewer leads while only getting the leads that matter.
We’re also one-of-a-kind when it comes to offering customized quotes and pricing plans, TargetLists exclusive to you, and expertise and experience unmatched elsewhere. Learn more via our DK Solutions Difference webpage.
Through our proprietary TargetList technology, which took our leadership more than six years to develop, refine, and perfect, we generate only leads with buying behavior and patterns that resemble your current customer base, instead of matching some arbitrary, generic datapoints like age or ZIP code. This way, we sell you leads who are substantially more likely to be interested in what you’re offering. We can also sell you less expensive lists this way, as highly targeted lists will be smaller in size. Since everyone on our TargetLists is a strong prospect, you’ll spend less to see higher response rates.
Our data modeling process starts with the collection of data from one information set – in our case, your customers. We then identify data trends such as frequent buying habits, demographics, and more among your customers. Next, we compare these data to that of the entire American buying population. Finally, we isolate and target only the consumers who strongly overlap your customer base.
These consumers comprise our TargetLists. The result is that you’ll get smaller, less expensive lists while improving your conversation rates. A compact list comprising solely extremely high-quality leads is far more effective (and budget-friendly) than a huge lead list from which only a fraction of targets are likely to respond.
TargetLists include only leads highly likely to buy from you. They comprise TargetLeads whose buying patterns overlap extremely strongly with those of your current customers. This overlap suggests that these potential customers would be likely to become actual ones if you were to educate them about your offerings. And with direct mail marketing, you can do exactly that through a method that’s far more pointed and one-on-one than other approaches.
Our TargetLists result in response rates as much as five times higher than with other direct mail marketing lead lists. Our clients often see up to 20 percent more sales after our direct mail campaigns than with others. When you choose us, you’ll both pay less and earn more.
At DK Solutions, much of our clientele operates in final expense, mortgage protection, and Medicare supplement insurance sales, but we work with industries of all stripes to target their ideal customers via mail. We also work with many companies that sell back braces, retirement community memberships, and hearing aids. That said, we can work with any business through our custom enterprise solutions.
Direct mail marketing is part, but not all, of how we market for hearing aid sellers. We also offer a full suite of digital marketing services in addition to direct mailers for hearing aid and audiology services. We have years of experience, and great success, marketing these practices via content marketing strategy, search engine optimization, social media, online advertising, Google My Business management, and earning local media via press releases and articles. Visit the Hearing Aid Marketing page to learn more.
Yes, absolutely. We’ll never sell your leads to any of your direct competitors – in fact, we won’t even work with your direct competitors. This exclusivity applies when potential new clients contact us too. If we see that a potential client is a competitor of a current client, we politely decline to work with the potential client. When we work with you to make you the best in your footprint, we work with only you.