Top 5 Direct Mail MISTAKES | How to Improve Campaign ROI
While direct mail is a powerhouse for personalization and emotional impact, oftentimes marketing agencies treat the advertising medium like an afterthought.
Direct Mail Marketing
5 Ways Direct Mail Maximizes Nonprofit Fundraising Campaigns
Direct mail is a popular marketing medium during the holidays because it offers multiple methods of donation and showcases your message in an impactful way.
Informed Delivery | What Businesses & Customers Need to Know
Informed Delivery acts as a virtual mailbox, where every mail piece is physically scanned, sent, and contained within their email account for future reference.
15 Examples of Guerrilla Marketing in Direct Mail Campaigns
Because the marketing channel allows almost any size, material, or packaging, there is no limitation to what a unique campaign can achieve with direct mail.
The Five Senses & Direct Mail | Advertising to the Senses
Mail is one of the very few marketing mediums that can utilize the five senses, and this advantage creates limitless ways to leave a strong audience impact.
Finding Needles In a Haystack for Lead Generation Marketers
Generating nationwide customers often feels like looking for needles in a haystack. Nowadays direct mail campaigns favor a much more targeted campaign strategy.
The Omnichannel Approach to Direct Mail Retargeting
With so many marketing mediums to choose from, companies have free reign to rekindle a relationship with previous customers. But how does each method compare?
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Top 10 Benefits of a Direct Mail Marketing Campaign [2023]
From horse-drawn carriages to top lead generation strategies, direct mail continues to uphold its name as the gold standard for the marketing industry.
Three Ways Nonprofits Can Acquire Donors with Direct Mail
From fundraising and appeal letters, there are countless ways print mail can help reach and retain new donors with every campaign.
Data-Driven Decision Making with Direct Mail
What happens when the data that drives business decision-making process is less than ideal? For consistent, reliable data the answer is direct mail.