Finding Your Business Pain Points with Direct Mail
All forms of marketing inherently include pain points. Fortunately, direct mail makes them easier to identify so you can focus on growing your business.
Direct Mail Marketing
Dissecting the Relevancy of Online & Direct Mail Marketing
Direct mail’s ability to identify prospects, cater to their interests, and reach them in an impactful way makes it a necessary channel for a marketing campaign.
Advertising Your Business During Times of Uncertainty
People value authenticity, especially in uncertain times. Online ads may not uphold this standard when there are so many privacy concerns associated with it.
Why Direct Mail Works From A Cognitive Perspective
Neurological marketing studies reveal how direct mail creates a strong brand loyalty and results in far greater responses to a business campaign.
Advertising Through the Millennial Lens
With a consumer spending power of an estimated $1 trillion, what form of advertising grabs millennials’ attention and keeps them loyal to a brand?
The Emotional IMPACT of Direct Mail Marketing
Customers will support businesses and products they feel a strong emotional connection to. This requires not only a positive first impression, but also a lasting memory of your business.
Direct Mail: Multiple Marketing Touchpoints
When it comes to marketing, repetition and brand recognition (along with a well-refined, targeted list of prospects) are critical to getting a response.
Direct Mail and Homeowners: The Hidden Audience
As a majority of the U.S. population are homeowners, many businesses use direct mail marketing as it offers multiple marketing touch points and retargeting strategies.
Top Ten Benefits of a Direct Mail Marketing Campaign
Not only is direct mail considered the Gold Standard of marketing for many industries, but its lack of intrusiveness encourages customers to listen to your message.
The Evolution — And Future — Of Direct Mail Marketing
Direct mail marketing has worked for many businesses for decades. But what if there was a way to combine the benefits of direct mail to the rising popularity of online marketing?