15 Examples of Guerrilla Marketing in Direct Mail Campaigns
Because the marketing channel allows almost any size, material, or packaging, there is no limitation to what a unique campaign can achieve with direct mail.
Direct Mail Marketing
The Five Senses & Direct Mail | Advertising to the Senses
Mail is one of the very few marketing mediums that can utilize the five senses, and this advantage creates limitless ways to leave a strong audience impact.
Finding Needles In a Haystack for Lead Generation Marketers
Generating nationwide customers often feels like looking for needles in a haystack. Nowadays direct mail campaigns favor a much more targeted campaign strategy.
The Omnichannel Approach to Direct Mail Retargeting
With so many marketing mediums to choose from, companies have free reign to rekindle a relationship with previous customers. But how does each method compare?
![Top 10 Benefits of a Direct Mail Marketing Campaign [2023]](https://i0.wp.com/dksmo.com/wp-content/uploads/2023/01/hands-1.png?resize=903%2C300&ssl=1)
Top 10 Benefits of a Direct Mail Marketing Campaign [2023]
From horse-drawn carriages to top lead generation strategies, direct mail continues to uphold its name as the gold standard for the marketing industry.
Three Ways Nonprofits Can Acquire Donors with Direct Mail
From fundraising and appeal letters, there are countless ways print mail can help reach and retain new donors with every campaign.
Data-Driven Decision Making with Direct Mail
What happens when the data that drives business decision-making process is less than ideal? For consistent, reliable data the answer is direct mail.
Finding Your Business Pain Points with Direct Mail
All forms of marketing inherently include pain points. Fortunately, direct mail makes them easier to identify so you can focus on growing your business.
Dissecting the Relevancy of Online & Direct Mail Marketing
Direct mail’s ability to identify prospects, cater to their interests, and reach them in an impactful way makes it a necessary channel for a marketing campaign.
Advertising Your Business During Times of Uncertainty
People value authenticity, especially in uncertain times. Online ads may not uphold this standard when there are so many privacy concerns associated with it.