Why Direct Mail Works From A Cognitive Perspective
Neurological marketing studies reveal how direct mail creates a strong brand loyalty and results in far greater responses to a business campaign.
Neurological marketing studies reveal how direct mail creates a strong brand loyalty and results in far greater responses to a business campaign.
With a consumer spending power of an estimated $1 trillion, what form of advertising grabs millennials’ attention and keeps them loyal to a brand?
With deforestation and pollution as the major concern for many individuals, it is important to self-reflect on how our actions affect the world around us.
Customers will support businesses and products they feel a strong emotional connection to. This requires not only a positive first impression, but also a lasting memory of your business.
When it comes to marketing, repetition and brand recognition (along with a well-refined, targeted list of prospects) are critical to getting a response.
As a substantial portion of the U.S. are homeowners, many businesses use direct mail to reach them to make an impact and create retargeting opportunities.
Not only is direct mail considered the Gold Standard of marketing for many industries, but its lack of intrusiveness encourages customers to listen to your message.
Direct mail marketing has worked for many businesses for decades. But what if there was a way to combine the benefits of direct mail to the rising popularity of online marketing?