A/B Testing Your Marketing Campaigns (with Direct Mail)
Marketing success is usually derived from rigorous testing and data refinement to find the eventual golden goose – and companies cannot afford to miss out.
Direct Mail Marketing
Direct Mail 101 | A Step-by-Step Guide to Business Marketing
Enjoy our step-by-step guide on crafting the perfect campaign and all the ways your company can win BIG with direct mail marketing.
5 Ways to Customize your Direct Mail Piece for Maximum ROI
Direct mail is not limited by dimensions, runtime, or third-party algorithms – offering companies a unique opportunity to connect with its premium customers.
What are Premium Customers? (And How to Find Them)
Because premium customers often spend more than general audiences, companies that prioritize them frequently experience higher ROI year-after-year.
Adapting Your Marketing in an AI World
While there should always be a push for progress, marketing channels that uphold marketing fundamentals are often the mediums that stand the test of time.
Inbound Marketing Methodology for your Direct Mail Campaign
Direct mail adds a new element to your inbound marketing framework among your most qualified prospects and customers through audience personalization.
Direct Mail & The Tech Convergence of Modern Marketing
Just as animals have evolved to feature similar traits, modern marketing efforts to engage with customers all attempt to replicate direct mail’s advantages.
Trimming the Fat | The TargetList Direct Mail Advantage
Targeting ideal prospects with smaller campaigns helps your company focus on the households that convert & improves campaign ROI without sacrificing sales.
The Red Queen Effect In Marketing
With any civilization that constantly innovates, there are bound to be technologies left behind in the name of progress.
Data Modeling as Explained Through Cookie Sales
Data modeling is a hot commodity for marketers – and the emergence of AI only further exemplifies how much value companies place on their audience targeting data.