Online Intrusive Ads in Digital Marketing [Video]

Online Intrusive Ads in Digital Marketing

Director of Business Development and Alliances Akash Shah and Data Manager Jeff Gonnello remark on their personal experiences with intrusive ads and the digital marketing landscape.

1 minute read

Direct Mail Marketing, videos

Video Transcript:

0:00:00 – 0:00:16

JEFF: Now, if there’s one thing that I hate personally, despise. I’m sure you do as well, is ads when you’re surfing the web. Now, do you use ad blocker, by any chance?

AKASH: Yeah, I do it on occasion, yeah.

JEFF: Now, why do you think it is that people want to block ads on the internet?

0:00:17 – 0:00:38

AKASH: For me personally, I don’t like ads that are not relevant to me.

JEFF: That’s right.

AKASH: And I also want to keep a low footprint wherever possible. But for me, when I use ad blocks, I want to reduce the amount of noise that I have to deal with to get my – whatever my take done as quick as possible.

JEFF: Right.

AKASH: Is that your experience as well? Is that why – do you use ad block in the first place?

0:00:39 – 0:01:02

JEFF: I do use ad block. Yeah. Like, just like you. I’m also a big Red Sox fan, so I do get emails all the time about, you know, things that they’re selling or whatever, which is fine. But for the most part, you don’t want to see that when you’re looking up stuff for school or work or whatever, you want to get right to the information on Google.

AKASH: It’s a lot.

JEFF: That’s – it gets annoying. And ad blocker is a good way to, you know, get right to the information that you want immediately.

0:01:03 – 0:01:15

AKASH: Absolutely. Now, one of the thing I’m just curious about, like, we’re in the direct mail space and all that. What difference between online, like, digital ads versus direct mail to you?

0:01:16 – 0:01:48

JEFF: To me, digital ads are a lot more intrusive. You know, my email I got I think I’ve said before, something like 45,000 emails and maybe 30 of them are actually relevant. I think direct mail is a lot more professional, a lot more classy.

AKASH: Gotcha. Now, on the brand side, if you’re on direct mail, you have less filters or algorithms and firewalls to fight through. I mean, we have the spam filter, we have promotion filters on our emails. The whole ad blocker that we started off the conversation with.

0:01:49 – 0:02:06

On the direct mail side for brands is just a mailbox, which everyone has access to. That’s public information. But as a resident, if I have something that’s customized for me as an individual, I would love to see that because, I mean, who doesn’t want things that are tailored to them personally, right?

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