Internet Bots are Taking Over (& What This Means for Marketers)
When internet bots make up 42% of internet traffic, there is no question that digital marketers are suffering the consequences.
When internet bots make up 42% of internet traffic, there is no question that digital marketers are suffering the consequences.
The sheer magnitude of online advertising content long ago reached the point of user indifference – regardless of ad relevancy.
Click fraud is the action of clicking on a digital ad, website, or some form of hyperlink to waste a company’s money and result in fewer sales.
While the online world is evolving every day, the ways that users are actively avoiding advertisements during their internet sessions leaves much to be desired.
Direct mail’s ability to identify prospects, cater to their interests, and reach them in an impactful way makes it a necessary channel for a marketing campaign.
With the popularity of quick and flashy entertainment, many wonder about the possible long-term side effects this type of content may have on our mental state.
While an algorithm may help social media sites filter posts, they can be a detriment to marketers due to its unreliability and frequent updates.
Due to its broader reach and high accessibility, online ads create a hostile environment for companies with a smaller marketing budget.
From the moment companies recognized the potential value of online advertisement, internet users have actively fought against their efforts to do so.
The ever-present and ever-changing online algorithms challenge marketers to create new content to appeal to their audience and the digital platform’s filters.