A bird's-eye view of a suburban neighborhood

Senior Services

Retirement Communities

Advertising for 55+ Communities and Senior Living

Retirement communities are becoming much more commonplace as Baby Boomers exit the workforce. In fact, roughly 76 million people born between 1946 and 1964 will all be 65+ by 2030. With such a large aging population, the senior living sector is predicted to grow significantly within the next 10 years to address this increased demand. For these blossoming retirement communities, sending out the right advertising message is essential to reach these audiences and connect with them and their families in an impactful way.

With the right direct mail campaign, your marketing can see significant improvement in both audience targeting and response rates. Thanks to the power of the TargetList methodology, your advertising can observe more sales with less mail volume to improve ROI while also saving money on printing and postage costs.

Marketing for Senior Living Communities

Discover new residents for your community with the help of a targeted direct mail marketing campaign. Contact us today to begin your direct mail journey with DK Solutions.

Direct Mail for Retirement Communities

Independent senior living is on the rise for the next few decades as millions of Americans shift from the workforce into retirement. As these individuals age, there is a high probability that more 55+ residential communities will be built in the future to accommodate their lifestyles and medical needs – adding competition to current communities as residents are inundated with more and more advertising.

Direct mail is an excellent advertising medium to reach these audiences and their families who love and support them. As the generation most open to direct mail, a majority of Baby Boomers trust direct mail marketing over digital channels like social media, email, or phone.

In addition, direct mail marketing allows marketers to CHOOSE their ideal audience based on similar characteristics of their current customers and hone in on their audience targeting based on their buying habits, lifestyles, and preferences.

This is how our company can target prospects that act, purchase, and behave like your ideal customers. Our TargetList campaign gives YOU the power to choose the audience that is most likely to convert with direct mail.

And with a TargetList campaign, any response comes from a highly qualified lead.

TargetList for Retirement Communities

Senior living homes are on the rise as more and more Baby Boomers reach retirement age. For many individuals, the decision on where to live during their retirement years is extremely important. Depending on the retiree’s needs, they may need more or less in-house care than normal.

Direct mail is an excellent marketing platform to reach these concerned individuals during their time of need. Not only does direct mail best resonate with older populations, but audiences typically view advertised materials with a higher level of trust and perceived value compared to their digital equivalent.

In conjunction with direct mail, the DK Solutions TargetList system was designed with audience targeting in mind. By understanding the innate characteristics of your current highest-paying customers, we target prospects that talk, walk, and act like your current audience for a higher ROI with less mail volume overall.

That is the DK TargetList difference – and no one else has it.

Only the households similar to previous audiences will receive your ads – guaranteeing that any response is from a qualified prospect that is already predisposed to being interested in your communities.

A blue target with an arrow in the bullseye

FAQs

What Does It Cost?

All our direct mailing campaigns are priced and adjusted to fit your budget and unique needs, but one thing is constant: Our fees always include mailer production, data collection, postage, materials, and labor. You can pay either by lead or by mailers – it’s whatever works for you.

How Many Leads Should I Buy?

There’s no required maximum or minimum lead amount, but we recommend going bigger than smaller. The more leads or mailers you buy, the bigger the bulk we can mail, which translates to lower costs for stronger leads.

What If My Leads Don’t Work Out?

If you’re not satisfied with your leads, the good news for you is that you’re not contractually bound to us. If you’re unhappy with your results, just tell us, and you can walk away immediately without penalty.

Exclusivity Promise

Deliver ONLY to Ideal Prospects

Data – Backed TargetList Approach

DK Solutions For Retirement homes and Senior Communities

Common promotional marketing tactics may claim to target audiences based on age and location, but unfortunately most campaigns end up reaching many, many ill-suited prospects in the process.

Not everyone over the age of 55 is ready to move into a retirement community, just like not everyone over 65 is ready to retire. So many campaigns end up targeting older populations inefficiently, causing a lot of mailers to be thrown in the trash.

Instead of targeting to the entire haystack for a few needles, what if you could just target the needles? Forget the overblown (and expensive) direct mail campaigns and focus on the strategy that gets you actual results.

At DK Solutions, our TargetList methodology is made with your unique customer in mind. We use our data-backed system to identify and target ideal prospects that mirror your best customers for improved response rates and an even better ROI with every campaign.

And our exclusivity promise means that your leads are truly yours.

No secret sauce, no special tricks, only a revolutionary data approach that has proven time and time again to identify the right prospects for our clients for a more efficient and profitable campaigns.