Home Services
Home Security Leads
Lead Generation for Home Security Companies
Homeowners rely on top home alarm systems to protect their family from perceived threats to their livelihood. To reach premium customers that close at a higher rate for a high ROI, many marketers turn toward direct mail.
Our TargetList data-modeling methodology helps our clients discover new highly responsive leads with every campaign – saving you money while still outperforming sales goals.
Home Security Marketing for Exclusive Leads
Discover new top home security leads with DK Solutions. Call (855) 755 – 9008 or contact us below to start your direct mail journey today.
Direct Mail for Home Security Leads
Break-ins are a common concern for homeowners looking to protect themselves and their family. While monetary loss per offense ranges around $2,661 (2019), the fears and anxieties that manifest often lead to much greater desire to invest in security.
But it is not enough to simply send a mailer to everyone in a zip code. Rather, a direct mail campaign should intentionally target ONLY the prospects that already fit a company’s ideal customer profile.
Implementing the right marketing strategy is key to a profitable campaign. Thanks to the DK Solutions TargetList methodology, your company can target the prospects that are most likely to become life-long valuable customers.
And with a TargetList campaign, any response comes from a highly qualified lead.
TargetList for Home Security
One outdated direct mail strategy involves sending out blanket campaigns to every house within a zip code, with no attempt at targeting in order to maximize postage discounts. Nowadays direct mail has a much more modern approach.
By targeting households that match your current best customers in terms of buying habits, preferences, and other personal attributes, we are able to cut your mail volume by 80 or even 90 percent. No postage savings could make up for that.
What if your campaigns could target the homeowners most receptive to your house security services and direct mail?
That’s why at DK Solutions we created a model – that bases its campaign around your most profitable customers – and identifies dozens of attributes such as lifestyle, behavioral and buying patterns that determine your ideal audience.
That is the DK TargetList difference – and no one else has it.
This method has allowed us to cut out 80-90% of wasted mail volume on houses that are likely to never respond, and focus on only the people most interested in your products and subscription packages.
FAQs
What Does It Cost?
All our direct mailing campaigns are priced and adjusted to fit your budget and unique needs, but one thing is constant: Our fees always include mailer production, data collection, postage, materials, and labor. You can pay either by lead or by mailers – it’s whatever works for you.
How Many Leads Should I Buy?
There’s no required maximum or minimum lead amount, but we recommend going bigger than smaller. The more leads or mailers you buy, the bigger the bulk we can mail, which translates to lower costs for stronger leads.
What If My Leads Don’t Work Out?
If you’re not satisfied with your leads, the good news for you is that you’re not contractually bound to us. If you’re unhappy with your results, just tell us, and you can walk away immediately without penalty.
Exclusivity Promise
Deliver ONLY to Ideal Prospects
Data – Backed TargetList Approach
DK Solutions For Top Home Security Systems
Forget the standard marketing companies that boast a secret targeting strategy to magically find profitable customers while selling you generic address lists. Instead, focus on the strategies that matter – the data.
What if your campaign could not only understand the characteristics of your highly-profitable customers, but also identify similar households to target across the country? Many factors contribute to a prospect’s lifestyle choices, so the data can reveal those that would be most interested in your company’s product AND most likely to buy.
At DK Solutions, we do just that. Our TargetLists observe your best customers and develop unique campaigns to cater toward similar customer profiles throughout the country.
And our exclusivity promise means that your leads are truly yours.
No secret sauce, no special tricks, only a revolutionary data approach that has proven time and time again to identify the right prospects for our clients for a more efficient and profitable campaign.
Find New Customers
Contact us today to learn how direct mail can revolutionize your home security business.