The Future of Direct Mail Marketing [Video]

The Future of Direct Mail Marketing

Director of Business Development and Alliances Akash Shah and Data Manager Jeff Gonnello discuss emerging direct mail technology and their predictions for direct mail’s future in marketing.

2 minute read

Direct Mail Marketing, videos

Video Transcript:

0:00:00 – 0:00:19

JEFF: I don’t know if you seen this or not, but, there’s a new mail truck coming out. Beautiful mail truck from the USPS. I mean, it’s just absolutely futuristic and beautiful and, that had me thinking more on what the possible future of direct mail could be. Do you have any ideas what could be down the road?

0:00:20 – 0:00:42

AKASH: Yeah. So, I mean, I think the direct mail future is actually pretty bright. Obviously, like everything else that’s going on, there’s it’s challenges that’s coming up. Like, obviously, I’m sure last year alone, I think there was what, like four Tate hikes just for postage? And it’s going to be consistent going from here on out, unfortunately.

0:00:42 – 0:01:09

However, with that being said, the more competition and the more regulations that arise on the digital side, like TCPA compliances and a whole host of other things that are building up on the legal front on the digital side. More and more people are going to look for alternatives on their direct mail. Now, one of the things which we pride ourselves is that we try and reduce the amount of waste that we send out.

0:01:10 – 0:01:29

We want to be as targeted as possible. When we’re targeted, when we’re able to hyper target if you will, on your premium customers. One, you’ll be able to save money overall because you don’t have to send out as many mailers. And not only that, you’re sending it to people who are specifically relevant to your product.

0:01:30 – 0:01:16

Now, if we are able to – if companies do look to find the best possible fit I think the future is bright for everybody involved. It’s a win – win situation. But I mean, it all depends on you guys, their brands.What are you guys looking for for that.

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