Our Exclusivity Promise [Video]

Our Exclusivity Promise

Here to discuss the DK Solutions TargetList Exclusivity Clause are Director of Business Development and Alliances Akash Shah and Data Manager Jeff Gonnello.

2 minute read

Direct Mail Marketing, DK Solutions, videos

Video Transcript:

0:00:00 – 0:00:18

AKASH: So Jeff, I know you and I have both talked about TargetLists quite a bit. You go on our website, you’ll see a lot mentioned about that. Dksmo.com by the way. What makes it so special?

0:00:19 – 0:00:41

JEFF: What makes it so special is every client uniquely catered to having different lists. So meaning if you’re a roofing company, we’ll go through our database and find what characteristics of certain residents in certain counties or whatever line up more with them wanting to have a roof. Meaning if you’re a homeowner, etc., etc.

Subscribe to Our Blog

Remain up to date on DK Solutions and the direct mail industry.

0:00:42 – 0:01:00

AKASH: So basically. So in this example, I’m a roofing company. My mail will get sent to every single person who has a roof?

JEFF: No, we get sent – we send it to the people who are more likely to respond to a roof – maybe they’re – they’ve lived in the house for 20 years, and maybe it’s time for them to want roof repairs.

0:01:01 – 0:01:07

AKASH: So you kind of time – you kind of use the data to time it?

JEFF: Exactly. Yeah. We use the more likely candidate –

AKASH: Gotcha.

JEFF: for your list.

0:01:08 – 0:01:31

AKASH: So in your example, you mentioned I’m a roofing company. What makes my leads protected to me and not being sold off to somebody else like a week later?

JEFF: Well, here at DK Solutions we believe in exclusivity in your leads and, you know, selling leads off too another company would just diminish the client and be bad for you and us as well.

0:01:32 – 0:01:41

AKASH: Gotcha, yeah. And then that individual person spammed and they’re probably never going to pick up.

JEFF: Exactly.

AKASH: Or in this case, respond back to the mailer.

JEFF: Exactly.

0:01:42 – 0:01:46

AKASH: For more information, go to: dksmo.com

Blog

Youtube