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New Homeowners for Direct Mail
COO Liran Kapoano and CEO Joel Dickstein are here to discuss what the previous surge of new homeownership means for the direct mail marketing industry.
2 minute read
Video Transcript:
0:00:00 – 0:00:32
JOEL: Bottom line, 2024 is looking good for us.
LIRAN: Yeah –
JOEL: The prognosis on the horizon. Looks good.
LIRAN: Yeah. I mean, really, what it comes down to is, and the other part of it also that is a big thing for our business is homeownership. When people move into new homes that they own as opposed to going, you know, going from renting to owning puts you on the radar of a lot of companies that you might not have been on previously.
0:00:33 – 0:00:54
All of a sudden, you might want a home alarm, which you wouldn’t necessarily do in a rental, because you have a, you know, maybe a lobby and you’re not worried about someone breaking into your apartment. When you move into a house, you need maybe a lawn service or repair people or you know, mosquito –
JOEL: Exterminators.
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0:00:55 – 0:01:21
LIRAN: All these things that your landlord was doing for you. All of a sudden, you now have to do that for yourself. And a lot of people don’t really want to do it themselves. But if nobody’s buying homes, there’s not a lot of new data that’s flowing into that world. So with interest rates going down and mortgage rates going down with them and hopefully some resurgence in the mortgage and new homeownership world.
0:01:22 – 0:01:57
That’s also very positive for the direct mail world. And you know unfortunately for some, a lot of companies that were previously successful pre-COVID had a hard time adapting and there’s less mail going out now. There’s, we have less competition in the mailbox. I feel like I said, I’ve been saying this every year, but it’s, here is another year where yet again, we’re seeing response rates, you know, trending upward for products that we’ve already mailed many, many times.
0:01:58 – 0:02:00
JOEL: If you want to learn more, go to dksmo.com
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