DK Solutions | Direct Mail For Home Services [Video]

Direct Mail For Home Services

Director of Business Development and Alliances Akash Shah and Data Manager Jeff Gonnello discuss how direct mail thrives with identifying and building accurate customer profiles based on an address.

1 minute read

Direct Mail Marketing, videos

Video Transcript:

0:00:00 – 0:00:14

JEFF: So I know part of your job is looking at every different kind of industry and things that we can work with, and other companies you can work with. More specifically, what can we do for home services?

0:00:15 – 0:00:34

AKASH: Got it. For home services in particular, that is one of our sweet spots. Primarily because one of the things which you need for home services is to have a home, to be a homeowner. When we do data modeling, when we target prospects, one of the first things we look at is, where do they live?

0:00:35 – 0:00:55

Where do people have to live? Where do they reside? And when you’re looking at a home service opportunity, you need to – you’re targeting homeowners in the first place. After, identifying who the homeowner is, who’s not, and then we can look into other variables like what makes your premium customer, your premium customer?

0:00:56 – 0:01:22

What’s your ideal profile avatar? Based on that avatar that we are able to create Jeff here will be able to data model behind the scenes to narrow down that TargetList, if you will, that list of people you’re sending mailers to. And that list would be the customers who are most likely to not only respond, not only to purchase, but to stay on your books for a longer period of time for a renewed, customer experience.

0:01:23 – 0:01:26

For more information, visit dksmo.com. See you there.

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