Direct Mail

The Top 5 Most Notable Stamps in Direct Mail History

From triangle stamps to Have a Ball! Forever stamps, there is no shortage of unconventional stamps that have graced circulation throughout American history.

Featured Posts:

The Five Senses & Direct Mail | Advertising to the Senses

Finding Your Business Pain Points with Direct Mail

Why Direct Mail Works

Direct Mail Marketing

Why Direct Mail Works From A Cognitive Perspective

Direct Mail Marketing

The Emotional IMPACT of Direct Mail Marketing

Direct Mail Marketing

Direct Mail: Multiple Marketing Touchpoints

The DK Solutions TargetList

Direct Mail Marketing

Finding Needles In a Haystack for Lead Generation Marketers

Direct Mail Marketing

Building Custom Direct Mail Plans with DK Solutions

Direct Mail Marketing

How We Build Our TargetLists

All Posts:

Direct Mail Marketing

5 Ways to Customize your Direct Mail Piece for Maximum ROI

Direct mail is not limited by dimensions, runtime, or third-party algorithms – offering companies a unique opportunity to connect with its premium customers.

Direct Mail Marketing

What are Premium Customers? (And How to Find Them)

Because premium customers often spend more than general audiences, companies that prioritize them frequently experience higher ROI year-after-year.

Direct Mail Marketing

Inbound Marketing Methodology for your Direct Mail Campaign

Direct mail adds a new element to your inbound marketing framework among your most qualified prospects and customers through audience personalization.

Direct Mail Marketing

Direct Mail & The Tech Convergence of Modern Marketing

Just as animals have evolved to feature similar traits, modern marketing efforts to engage with customers all attempt to replicate direct mail’s advantages.

Direct Mail Marketing

Trimming the Fat | The TargetList Direct Mail Advantage

Targeting ideal prospects with smaller campaigns helps your company focus on the households that convert & improves campaign ROI without sacrificing sales.

Direct Mail Marketing

The Red Queen Effect In Marketing

With any civilization that constantly innovates, there are bound to be technologies left behind in the name of progress.

Direct Mail Marketing

Data Modeling as Explained Through Cookie Sales

Data modeling is a hot commodity for marketers – and the emergence of AI only further exemplifies how much value companies place on their audience targeting data.

Direct Mail Marketing

Direct Mail: Top 2025 USPS Tech Innovations to Look Out For

As part of its 10-year Delivering for America plan, USPS is currently in the process of launching several new innovations throughout 2025 and beyond.

Direct Mail Marketing

QR Codes | How Direct Mail Redefines Old Tech for Marketing

The “Quick Response” code has seen a resurgence in popularity, leading to more companies integrating this novelty into their direct mail marketing content.

Direct Mail Marketing

How Direct Mail Prevails in the 21st Century

By incorporating direct mail into a marketing portfolio, companies can identify their best customers and create custom messaging for their intended audience.

Direct Mail Marketing

7 Ways Direct Mail Has Changed History (1750 BC to Present)

From individual letters carved in stone to the mass production we see today, direct mail has made its mark on our world that no other marketing medium has ever done – or likely ever will again.

Direct Mail Marketing

The Top 5 Most Notable Stamps in Direct Mail History

From triangle stamps to Have a Ball! Forever stamps, there is no shortage of unconventional stamps that have graced circulation throughout American history.

Direct Mail Marketing

Top 5 Direct Mail MISTAKES | How to Improve Campaign ROI

While direct mail is a powerhouse for personalization and emotional impact, oftentimes marketing agencies treat the advertising medium like an afterthought.

Direct Mail Marketing

The Five Senses & Direct Mail | Advertising to the Senses

Mail is one of the very few marketing mediums that can utilize the five senses, and this advantage creates limitless ways to leave a strong audience impact.

Direct Mail Marketing

Finding Needles In a Haystack for Lead Generation Marketers

Generating nationwide customers often feels like looking for needles in a haystack. Nowadays direct mail campaigns favor a much more targeted campaign strategy.

Direct Mail Marketing

The Omnichannel Approach to Direct Mail Retargeting

With so many marketing mediums to choose from, companies have free reign to rekindle a relationship with previous customers. But how does each method compare?

Direct Mail Marketing

Top 10 Benefits of a Direct Mail Marketing Campaign [2023]

From horse-drawn carriages to top lead generation strategies, direct mail continues to uphold its name as the gold standard for the marketing industry.

Direct Mail Marketing

Building Custom Direct Mail Plans with DK Solutions

At DK Solutions, our experience and expertise allow us to create unique TargetLists exclusive to you and your business. Build a custom business plan today.

Direct Mail Marketing

How We Build Our TargetLists

Learn the steps we take when building our TargetLists and how we deliver nationwide quality prospects for our clients and their businesses.

Direct Mail Marketing

Finding Your Business Pain Points with Direct Mail

All forms of marketing inherently include pain points. Fortunately, direct mail makes them easier to identify so you can focus on growing your business.

Direct Mail Marketing

Advertising Your Business During Times of Uncertainty

People value authenticity, especially in uncertain times. Online ads may not uphold this standard when there are so many privacy concerns associated with it.

Direct Mail Marketing

Why Direct Mail Works From A Cognitive Perspective

Neurological marketing studies reveal how direct mail creates a strong brand loyalty and results in far greater responses to a business campaign.

Direct Mail Marketing

Advertising Through the Millennial Lens

With a consumer spending power of an estimated $1 trillion, what form of advertising grabs millennials’ attention and keeps them loyal to a brand?

Direct Mail Marketing

Building Sustainable Solutions for Our Planet

With deforestation and pollution as the major concern for many individuals, it is important to self-reflect on how our actions affect the world around us.

Direct Mail Marketing

The Emotional IMPACT of Direct Mail Marketing

Customers will support businesses and products they feel a strong emotional connection to. This requires not only a positive first impression, but also a lasting memory of your business.

Direct Mail Marketing

Direct Mail: Multiple Marketing Touchpoints

When it comes to marketing, repetition and brand recognition (along with a well-refined, targeted list of prospects) are critical to getting a response.

Direct Mail Marketing

Direct Mail and Homeowners: The Hidden Audience

As a substantial portion of the U.S. are homeowners, many businesses use direct mail to reach them to make an impact and create retargeting opportunities.

Direct Mail Marketing

Top Ten Benefits of a Direct Mail Marketing Campaign [2022]

Not only is direct mail considered the Gold Standard of marketing for many industries, but its lack of intrusiveness encourages customers to listen to your message.

Direct Mail Marketing

The Evolution — And Future — Of Direct Mail Marketing

Direct mail marketing has worked for many businesses for decades. But what if there was a way to combine the benefits of direct mail to the rising popularity of online marketing?