Digital Marketing

From the moment companies recognized the potential value of online advertisement, internet users have actively fought against their efforts to do so.

The ever-present and ever-changing online algorithms challenge marketers to create new content to appeal to their audience and the digital platform’s filters.

Privacy concerns in the US have left many internet users increasingly aware of their digital footprint and online data. Due to this frequent occurrence, many online users spoof their data to avoid providing personal info to unknown companies.