Digital Marketing

When internet bots make up 42% of internet traffic, there is no question that digital marketers are suffering the consequences.

The sheer magnitude of online advertising content long ago reached the point of user indifference – regardless of ad relevancy.

Click fraud is the action of clicking on a digital ad, website, or some form of hyperlink to waste a company’s money and result in fewer sales.

While the online world is evolving every day, the ways that users are actively avoiding advertisements during their internet sessions leaves much to be desired. 

With the popularity of quick and flashy entertainment, many wonder about the possible long-term side effects this type of content may have on our mental state.

While an algorithm may help social media sites filter posts, they can be a detriment to marketers due to its unreliability and frequent updates.

Due to its broader reach and high accessibility, online ads create a hostile environment for companies with a smaller marketing budget.