Senior Services

Medicare

Direct Mail for Medicare Lead Generation

With an average of 10,000 people turning 65 every day in the US, it is essential that these individuals recognize their eligibility for Medicare benefits and supplement packages. And with a data-backed TargetList methodology, your campaigns can reach the audiences most likely to convert – saving you time and money with highly targeted leads.

Not only can direct mail help Medicare companies reach 65+ audiences, but a targeted campaign can also analyze your previous customers and ONLY deliver to those that mirror your highest-paying customers in terms of characteristics, habits, and buying behaviors.

Marketing for Medicare and Supplement Plans

Find new audiences today with the help of the TargetList methodology. Call (855) 755 – 9008 for more information.

Direct Mail for Medicare and Medicare Advantage Plans

By 2050, a predicted 88 million Americans will be 65+ – nearly 20% of the population. With this generational shift, companies must understand best practices to target their audience with customized messaging and plans.

Direct mail is one of the best avenues to reach this aging population. Baby Boomers are especially receptive to direct mail, as they trust print marketing above all other marketing mediums.

Among Medicare insurance agents, direct mail marketing is a tried and true, highly successful tactic for generating quality Medicare leads. And for good reason – direct mail helps you CHOOSE your audience based on data, rather than blanket campaigns that send to every district, or emails that deliver straight to the junk folder.

With the DK Solutions TargetList methodology, your campaigns will only target the individuals who walk, talk, and purchase based on your best customers. In doing so, we save our clients time & money by only implementing highly targeted leads with every campaign.

And with a TargetList campaign, any response comes from a highly qualified lead.

TargetList for Medicare Supplement Insurance

In general, Medicare lead lists contain many contacts that can’t possibly yield high conversion rates or have a great return on investment.

The result – lots of mailers thrown in the trash by people who are not interested or otherwise unqualified for your business.

Rather than targeting every individual turning 65, medicare and medicare supplement marketing are more effective when implementing a highly targeted direct mail marketing campaign.

That is why we created our TargetList model – by studying your best customers, we build an accurate customer profile which we then use to find targeted leads that share similar traits, preferences, and buying behaviors.

That is the DK TargetList difference – and no one else has it.

Only the households similar to previous Medicare buyers will receive your ads – guaranteeing that any response is from a qualified prospect that is already predisposed to being interested in your services.

A blue target with an arrow in the bullseye

FAQs

What Does It Cost?

All our direct mailing campaigns are priced and adjusted to fit your budget and unique needs, but one thing is constant: Our fees always include mailer production, data collection, postage, materials, and labor. You can pay either by lead or by mailers – it’s whatever works for you.

How Many Leads Should I Buy?

There’s no required maximum or minimum lead amount, but we recommend going bigger than smaller. The more leads or mailers you buy, the bigger the bulk we can mail, which translates to lower costs for stronger leads.

What If My Leads Don’t Work Out?

If you’re not satisfied with your leads, the good news for you is that you’re not contractually bound to us. If you’re unhappy with your results, just tell us, and you can walk away immediately without penalty.

Exclusivity Promise

Deliver ONLY to Ideal Prospects

Data – Backed TargetList Approach

DK Solutions For Medicare Leads and Supplemental Insurance Plans

Because Medicare is intended for those turning 65, many marketers falsely assume that any 65+ household will be interested in their insurance packages. But there is a lot of nuance to Medicare lead generation that many of these marketing company fail to recognize – as these marketers instead choose to target EVERYONE regardless of preferences or conversion likelihood.

Instead of targeting to the entire haystack for a few needles, what if you could just target the needles? Targeting everyone in the hope that a few end up converting is an exercise in futility as larger campaigns do not guarantee a better ROI.

That is why our company introduced the DK Solutions TargetList methodology. With this data-backed strategy, our campaigns see high ROI without the necessary mail volume. In doing so, we save our clients money with smaller (but highly targeted) campaigns. And by focusing on the top 10 to 20 percent of qualified leads, our campaigns produce leads more likely to convert!

And our exclusivity promise means that your leads are truly yours.

No secret sauce, no special tricks, only a revolutionary data approach that has proven time and time again to identify the right prospects for our clients for a more efficient and profitable campaigns.