Retail
Retail Advertising for Businesses
Year-round direct mail advertising in the retail space often results in many, many mailers and flyers thrown in the trash before these campaigns can produce a profit. With fierce competition among stores for audiences’ attention, retailers are finding it more challenging than ever to retain their audience without burning through a majority of their funds to reach them.
Thankfully, TargetList offers retailers a way to both connect with their ideal audience and cut down on the bloat of their marketing campaigns. With a custom data modeling approach, your business can see a flow of new prospects that think, act, and spend like your highest-value customers. Which in turn reduces marketing expenses while also improving response rates and ROI for every campaign.
Marketing for Retail and Wholesale Businesses
Enjoy new customers and thrive with a unique TargetList campaign. Contact us today to begin your direct mail journey with DK Solutions.
Direct Mail for Retailers
At a $28 billion dollar global market value, the retail sector has some of the fiercest marketing campaigns of any industry. Depending on your clientele, your spending could take up a majority of the budget just to maintain brand recognition among your best customers.
For those looking to maintain and grow in their customer relationships, there is direct mail. This marketing channel offers better audience targeting practices and a custom data modeling strategy that can help improve both ROI and customer retention.
Thanks to the power of our TargetList methodology, your business can identify ideal customers prior to launching a campaign.This way, your business can target prospects that best mirror your highest-paying customers while cutting out households that are unlikely to convert.
With the right strategy in place, your TargetList campaigns can discover new customers and improve campaign response rates without breaking the budget.
And with a TargetList campaign, any response comes from a highly qualified lead.
TargetList for Retail & Wholesale Businesses
Without the help of a defined data modeling strategy, direct mail can suffer from poor audience targeting and overpriced campaigns. Instead of identifying ideal customers based on similar attributes, oftentimes companies will focus on general zip codes to market to.
What if your direct mail campaign gave your business the power to CHOOSE prospects on an individual standpoint rather than zip codes or even neighborhoods?
That’s why at DK Solutions, we created a model that determines your best customers based on attributes such as lifestyle, behavioral and buying patterns. We then ONLY focus on the top 10 to 20 percent of those that are most likely to respond to your messaging and buy from you. This strategy helps ensure our clients receive better customers while simultaneously improving response rates – without breaking the budget.
That is the DK TargetList difference – and no one else has it.
Only the households most similar to your previous customers will receive your ads – guaranteeing that any response is from a qualified prospect that is already predisposed to being interested in your product or services.
FAQs
What Does It Cost?
All our direct mailing campaigns are priced and adjusted to fit your budget and unique needs, but one thing is constant: Our fees always include mailer production, data collection, postage, materials, and labor. You can pay either by lead or by mailers – it’s whatever works for you.
How Many Leads Should I Buy?
There’s no required maximum or minimum lead amount, but we recommend going bigger than smaller. The more leads or mailers you buy, the bigger the bulk we can mail, which translates to lower costs for stronger leads.
What If My Leads Don’t Work Out?
If you’re not satisfied with your leads, the good news for you is that you’re not contractually bound to us. If you’re unhappy with your results, just tell us, and you can walk away immediately without penalty.
Exclusivity Promise
Deliver ONLY to Ideal Prospects
Data – Backed TargetList Approach
DK Solutions For Retail Promotion
There are many marketing companies that claim to generate profitable leads, while also selling generic, expensive, and inefficient campaigns. This lack of targeting efforts result in ill-suited or unresponsive prospects – increasing costs and decreasing revenue.
Every company is unique, even within the same industry. Which is why for many, generic campaigns do not have as strong of an ROI as something custom tailored to their specific goals and audience base.
Not to mention that even with a custom campaign, many companies target a few general qualities, or focus their strategy on a zip-code basis. While this may generate some sales, a lot of money is burned through in the process.
By customizing each campaign based on a customer’s unique preferences, buying habits, and characteristics, your ideal audience can become much more receptive to your business and brand.
At DK Solutions, our TargetLists use your best customer’s attributes to determine your ideal prospects to target for campaigns. Through this strategy, your campaigns will ONLY reach those most receptive to your business and match your current customers.
And our exclusivity promise means that your leads are truly yours.
No secret sauce, no special tricks, only a revolutionary data approach that has proven time and time again to identify the right prospects for our clients for a more efficient and profitable campaigns.
Find New Customers
Contact us today to learn how direct mail can revolutionize your retail marketing campaign.