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Plumbing Services

Advertising for Plumbers and Water Heater Repairs

When disaster strikes within a home, your ideal prospects should turn to your business for assistance and expertise in plumbing repair. Water maintenance is unique from a marketing perspective as customers do not seek out these services prior to requiring an emergency repair. These companies can rarely time when a customer will be in need of their services, so it is better to make a strong first impression than to call or email a prospect after maintenance services are needed.

With the right direct mail marketing strategy, your business can seek out new and old homeowners prior to that household crisis. Your business can be the first these homeowners turn to in their time of need. And with the DK Solutions TargetList methodology, your campaigns can reach highly-responsive customers with every campaign.

Marketing for Plumbers & Maintenance

Discover new prospects with the help from the DK Solutions TargetList methodology. Generate new leads for your plumbing business by contacting us today.

A man fixing a broken washer with water spilling onto the floor

Direct Mail for Plumbing & Repairs

Local plumbers and water heater installers will always be a necessary service for the average homeowner. These services are an inelastic demand, meaning that most households will prioritize these services as a necessity regardless of cost rather than non-essentials like home renovations or landscaping.

Because most households are likely to use these services in the future, plumbing businesses must create a strong impression before the need arises. By contacting households first, these homeowners can recall your company during their time of need later on.

Direct mail ONLY delivers to those that reside within a home. Data-modeling technology can also filter out unsuitable recipients, such as those living within apartment complexes or condos. By removing these addresses from your mailing list, your campaigns can instead focus on those most likely to convert into customers. And with the DK Solutions TargetList methodology, your campaign list can focus on the prospects that best mirror your current customers.

By targeting the top 10 to 20 percent of households that act, purchase and behave like your best customers, your campaigns can see monumental success with shorter lists – saving your company the time & money to reach ideal customers.

And with a TargetList campaign, any response comes from a highly qualified lead.

TargetList for Water Heater Installation & Repair

As a necessary cost for every house, many homeowners are reluctant to seek out these services until they are experiencing an emergency. For this reason, prudent businesses are often rewarded for their active efforts in reaching these audiences prior to an issue occurring.

Because plumbing maintenance will always be in demand, and because they require prior professional knowledge, households will often only expense these services to the companies and contractors they trust.

For this reason, direct mail is a great medium to reach these customers. And with a data-modeling approach, your plumbing business could target only those most likely to inquire about your services.

Data-modeling can reveal the houses with older mortgages that could need repairs, or recent house purchases where an issue is discovered after moving in. Regardless of the cause, this data can reveal which houses within a neighborhood or zip code are likely in need of plumbing services in the near future .

But data can also reveal a lot about the homeowner as well. From their buying habits, to personal preferences, and even their likelihood to respond to direct mail.

That is the DK TargetList difference – and no one else has it.

By targeting the houses that match your ideal customer profile, your campaigns are more likely to convert, driving more sales with less mail volume.

A blue target with an arrow in the bullseye

FAQs

What Does It Cost?

All our direct mailing campaigns are priced and adjusted to fit your budget and unique needs, but one thing is constant: Our fees always include mailer production, data collection, postage, materials, and labor. You can pay either by lead or by mailers – it’s whatever works for you.

How Many Leads Should I Buy?

There’s no required maximum or minimum lead amount, but we recommend going bigger than smaller. The more leads or mailers you buy, the bigger the bulk we can mail, which translates to lower costs for stronger leads.

What If My Leads Don’t Work Out?

If you’re not satisfied with your leads, the good news for you is that you’re not contractually bound to us. If you’re unhappy with your results, just tell us, and you can walk away immediately without penalty.

Exclusivity Promise

Deliver ONLY to Ideal Prospects

Data – Backed TargetList Approach

DK Solutions For Installation and Repair Services

Instead of blanket direct mail campaigns that deliver to every house within a neighborhood, the DK TargetList focuses solely on those that are the most likely to convert into customers.

How? By using insightful data-modeling to identify the households that best match our clients’ current customer base.

We observe your customers’ characteristics, lifestyle choices, and their buying habits. Once we curate this list of prospects, we then focus on the top 10 to 20 percent that are most likely to respond. This method allows us to target the best households without the extra mail volume – improving ROI while reducing costs.

That is how our data-modeling methodology works. By targeting the prospects that best matches our clients’ customers through preferences and behaviors, our campaigns enjoy more success than the average direct mail campaign.

And our exclusivity promise means that your leads are truly yours.

No secret sauce, no special tricks, only a revolutionary data approach that has proven time and time again to identify the right prospects for our clients for a more efficient and profitable campaigns.