Home Services
Pest Control Marketing
Pest Control and Exterminator Advertising
From bed bugs to termite infestations, finding new qualified pest control leads is always a challenge. But with the DK Solutions TargetList methodology, you can harness the power of direct mail to grow your business using seasonal campaigns designed to find your ideal customers.
Discover new opportunities and focus on valuable prospects based on region, home type, and seasonal services. Reach highly-responsive new homeowners that match your ideal customer with our unique approach to data-modeling and targeting.
Marketing for Pest Control Companies
Expand your lead generation efforts with the power of direct mail. Find your ideal customers today with the DK Solutions TargetList methodology.
Direct Mail for Pest Control Leads
While some homeowners may be satisfied with store-bought traps for the occasional pests, exterminators can still find their audience for those looking for pest control services for seasonal protection – such as termite or mosquito control.
But direct mail tells you a lot about the prospects you wish to target, even before sending them any marketing mailers. By utilizing our TargetList methodology, we can identify likely prospects based on behavioral and purchasing patterns and filter out households that are likely to try dealing with their own infestations.
With the right data-modeling strategy, your campaigns can target new homeowners that may have missed an infestation during the home inspection. Additionally, your mailers can target the houses that are far more likely to see pests – especially ones with basements or attics.
And with a TargetList campaign, any response comes from a highly qualified lead.
TargetList for Pest Control Leads
Finding direct mail leads for pest control can be a daunting task – you need to predict how likely a prospect is to respond to your marketing. Blindly sending out mailers within a zip code may seem like a viable strategy, but without proper targeting most of the mail volume is wasted on ill-suited prospects.
Homeowners are the primary targets for pest control marketing. Location-based targeting – while useful – is not the only benefit of direct mail. Imagine if you could prioritize the prospects most likely to convert into your highest-paying customers?
That’s why at DK Solutions we created a model – that bases its campaign around your most profitable pest control customers – and identifies dozens of attributes such as lifestyle, behavioral and buying patterns that determine your ideal audience. We then eliminate 80-90% of possible households in a given zip code by targeting ONLY the most responsive prospects that are the most like your current customers.
That is the DK TargetList difference – and no one else has it.
Only the households most similar to previous pest control buyers will receive your ads – guaranteeing that any response is from a qualified prospect that is already predisposed to being interested in your services.
FAQs
What Does It Cost?
All our direct mailing campaigns are priced and adjusted to fit your budget and unique needs, but one thing is constant: Our fees always include mailer production, data collection, postage, materials, and labor. You can pay either by lead or by mailers – it’s whatever works for you.
How Many Leads Should I Buy?
There’s no required maximum or minimum lead amount, but we recommend going bigger than smaller. The more leads or mailers you buy, the bigger the bulk we can mail, which translates to lower costs for stronger leads.
What If My Leads Don’t Work Out?
If you’re not satisfied with your leads, the good news for you is that you’re not contractually bound to us. If you’re unhappy with your results, just tell us, and you can walk away immediately without penalty.
Exclusivity Promise
Deliver ONLY to Ideal Prospects
Data – Backed TargetList Approach
DK Solutions For Exterminator Marketing and Promotion
Most pest control marketing companies will boast about their targeting strategy while selling you a pre-packaged list or produce generic campaigns. But by focusing on only a few characteristics like age and income, these companies sell you bloated lists of households that may match your customers in theory – but often enough result in over-budgeted campaigns for only a few leads.
Instead of targeting to the entire haystack for a few needles, what if you could just target the needles? When you take into account a prospect’s lifestyle choices, behavioral and purchasing patterns, you target the people who actually BUY pest control services, not just who respond to solicitations.
At DK Solutions, our proprietary TargetList methodology is just that – a data modeling strategy designed for businesses. We study your best customers (based on their buying habits, characteristics, and responsiveness) and design our campaigns to target similar customer profiles around the country.
And our exclusivity promise means that your leads are truly yours.
No secret sauce, no special tricks, only a revolutionary data approach that has proven time and time again to identify the right prospects for our clients for a more efficient and profitable campaigns.
Find New Customers
Contact us today to learn how direct mail can revolutionize your pest control marketing.