Why Direct Mail Works From A Cognitive Perspective
Neurological marketing studies reveal how direct mail creates a strong brand loyalty and results in far greater responses to a business campaign.
Direct Mail Works
The Emotional IMPACT of Direct Mail Marketing
Customers will support businesses and products they feel a strong emotional connection to. This requires not only a positive first impression, but also a lasting memory of your business.
Direct Mail: Multiple Marketing Touchpoints
When it comes to marketing, repetition and brand recognition (along with a well-refined, targeted list of prospects) are critical to getting a response.
Direct Mail and Homeowners: The Hidden Audience
As a substantial portion of the U.S. are homeowners, many businesses use direct mail to reach them to make an impact and create retargeting opportunities.