Data Modeling as Explained Through Cookie Sales
Data modeling is a hot commodity for marketers – and the emergence of AI only further exemplifies how much value companies place on their audience targeting data.
Data modeling
Meet The Mailers: Data Modeling to Convert Leads
Watch COO Liran Kapoano as he discusses the ins and outs of data modeling and how the pandemic has shifted the direct mail industry.
Finding Needles In a Haystack for Lead Generation Marketers
Generating nationwide customers often feels like looking for needles in a haystack. Nowadays direct mail campaigns favor a much more targeted campaign strategy.
What Is Data Modeling in Marketing Campaigns?
The average person is exposed to thousands of ads each day. However, the most successful marketing campaigns leverage the power of data modeling to fine-tune who sees their ads.