Digital Marketing
How Internet Users Block Digital Advertising
From the moment companies recognized the potential value of online advertisement, internet users have actively fought against their efforts to do so.
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Adapting Your Marketing in an AI World
While there should always be a push for progress, marketing channels that uphold marketing fundamentals are often the mediums that stand the test of time.
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Marketing Emails: The Good, The Bad, and The Undeliverable
While the availability and low start-up costs may be a benefit to email marketing, the issue arises when every company has the power to spam their users.
Read MoreInternet Bots are Taking Over (& What This Means for Marketers)
When internet bots make up 42% of internet traffic, there is no question that digital marketers are suffering the consequences.
Read MoreWhat is Banner Blindness & Why Users Avoid Online Ads
The sheer magnitude of online advertising content long ago reached the point of user indifference – regardless of ad relevancy.
Read MoreBot or Buyer? The Endless Frustration of Online Click Fraud
Click fraud is the action of clicking on a digital ad, website, or some form of hyperlink to waste a company’s money and result in fewer sales.
Read MoreFive Reasons Why Internet Users Block Digital Ads
While the online world is evolving every day, the ways that users are actively avoiding advertisements during their internet sessions leaves much to be desired.
Read MoreDissecting the Relevancy of Online & Direct Mail Marketing
Direct mail’s ability to identify prospects, cater to their interests, and reach them in an impactful way makes it a necessary channel for a marketing campaign.
Read MoreHas Online Advertising Influenced Our Attention Spans?
With the popularity of quick and flashy entertainment, many wonder about the possible long-term side effects this type of content may have on our mental state.
Read MoreHow Online Algorithms Hurt Small Businesses
While an algorithm may help social media sites filter posts, they can be a detriment to marketers due to its unreliability and frequent updates.
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The Competitive Side to Online Advertising
Due to its broader reach and high accessibility, online ads create a hostile environment for companies with a smaller marketing budget.
Read MoreHow Internet Users Block Digital Advertising
From the moment companies recognized the potential value of online advertisement, internet users have actively fought against their efforts to do so.
Read More
Filter Out the Online Bots With Direct Mail
The ever-present and ever-changing online algorithms challenge marketers to create new content to appeal to their audience and the digital platform’s filters.
Read MoreThe Truth About Online Data
Privacy concerns in the US have left many internet users increasingly aware of their digital footprint and online data. Due to this frequent occurrence, many online users spoof their data to avoid providing personal info to unknown companies.
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