Home Services
HVAC
Marketing for HVAC Services
From AC repair to new furnace installation services, every HVAC company knows the power of a direct mail campaign. Target households the right way with TargetList and enjoy highly-profitable leads for less with a targeted campaign strategy.
CHOOSE your best prospects based on region, buyer persona, and home value today with a data modeling campaign designed around your best customers. Find your next home installation project today with DK Solutions.
Marketing for Heating, Ventilation, & Air Conditioning
Discover new HVAC prospects by utilizing the power of direct mail marketing. Find your ideal customers today with the DK Solutions TargetList methodology.
Direct Mail for HVAC Customers
HVAC installation and repair is likely one of the most expensive home repairs every homeowner will need every few years. Due to these high costs, residents will often conduct research into every company for reviews and prices prior to signing any contracts.
New homeowners often do not research HVAC companies unless they notice an issue during the initial home inspection or after they have moved in. And sometimes it can take years for issues to crop up. In these cases, it is better to initiate the first contact to leave the greatest impact on your audience – improving their brand recollection once an issue is made known to them.
With our TargetList data-modeling strategy, your direct mail campaigns can identify new homeowners or time campaigns around seasonal fluctuations when problems are made more apparent. No matter your sales region, every HVAC business can thrive with a highly-targeted direct mail campaign.
And with a TargetList campaign, any response comes from a highly qualified lead.
TargetList for HVAC Lead Generation
While most residents are wary of any potential issues with HVAC upon closing their new home, they do not always take action right away. Instead, HVAC issues are often noticed much later when the new homeowners have already moved in.
In these circumstances, it is better to target these new homeowners prior to any potential discovery. By timing your campaign before any issues are made known, your brand is already cemented in their memory during their time of need.
Not only that, but with the help of TargetList, your campaigns can target households that match your best-paying customers. Whether you target your campaigns based on home value, buyer persona, or even customer preferences, you are assured that every recipient is a unique prospect that is ideal for your business.
That is the DK TargetList difference – and no one else has it.
Only the households that mirror your best customers, we cut out 80 – 90 percent of mail volume without sacrificing sales – improving ROI without exorbitant costs.
FAQs
What Does It Cost?
All our direct mailing campaigns are priced and adjusted to fit your budget and unique needs, but one thing is constant: Our fees always include mailer production, data collection, postage, materials, and labor. You can pay either by lead or by mailers – it’s whatever works for you.
How Many Leads Should I Buy?
There’s no required maximum or minimum lead amount, but we recommend going bigger than smaller. The more leads or mailers you buy, the bigger the bulk we can mail, which translates to lower costs for stronger leads.
What If My Leads Don’t Work Out?
If you’re not satisfied with your leads, the good news for you is that you’re not contractually bound to us. If you’re unhappy with your results, just tell us, and you can walk away immediately without penalty.
Exclusivity Promise
Deliver ONLY to Ideal Prospects
Data – Backed TargetList Approach
DK Solutions For HVAC Repair and Installation
HVAC repair and installation are one of the most expensive services that come with homeownership. Because of how detrimental a potentially faulty system can be for the home, residents are often quick to hire services once a problem is made known to them.
When are new HVAC issued revealed? Often during a new house inspection, or even during a change in seasons. But it is not enough that HVAC companies target households that are just noticing issues, the heavy lifting actually occurs beforehand. If homeowners are already familiar with your business, it is much easier for them to recall and contact your company in their time of need.
How does the TargetList account for these prospects? By modeling our campaigns after your best customers. We take into account your audiences’ buying habits, preferences, and even home value to determine which new potential prospects fit your buyer persona. This strategy has helped us significantly reduce mail volume for our clients while still maintaining a high volume of highly convertible leads.
Our efficient TargetList methodology puts audience targeting to the forefront of everything we do. By identifying your best potential customers through data-modeling, we reduce campaign costs while still outperforming our competitors.
And our exclusivity promise means that your leads are truly yours.
No secret sauce, no special tricks, only a revolutionary data approach that has proven time and time again to identify the right prospects for our clients for a more efficient and profitable campaigns.
Find New Customers
Contact us today to learn how direct mail can revolutionize your HVAC marketing.