QR Codes in Direct Mail Marketing
Director of Business Development and Alliances Akash Shah and Data Manager Jeff Gonnello discuss the prevalence of QR codes in direct mail. Are they the right option for your campaign?
1 minute read
Video Transcript:
0:00:00 – 0:00:22
AKASH: So Jeff I’ve been talking with a few prospects over the phone as well as a few clients. One thing that I’ve heard consistently is the increased use of QR codes to get people to landing pages. Can you give some insight on what you’ve seen from your end from behind the scenes?
0:00:23 – 0:00:41
JEFF: Yeah, sure. So QR codes are obviously a lot easier to just scan on your phone. A lot of times in there, it’s younger audiences that are just, you know, don’t want to look at the mail or just throw it out immediately and just scan the code. It’s easy way to get a landing page, get to know, fill out a form or whatever. So I think it’s more beneficial in younger people than older.
0:00:42 – 0:01:04
AKASH: Absolutely. And I mean, one thing I do like just to add on to just from a visual perspective, at least what I’ve seen is pretty cool and pretty easy to blend in the QR codes onto the card itself. Which lends itself to the creative aspect of the whole direct mail process. So obviously you just heard from Jeff from the behind the scenes aspect, but you also have that, flair in the front as well.
0:01:05 – 0:01:09
For more informtion, visit dksmo.com. See you there.
Recent Posts:
![The Future of Direct Mail Marketing [Video]](https://i0.wp.com/dksmo.com/wp-content/uploads/2024/09/future-2.webp?resize=800%2C600&ssl=1)
Contact
Learn more about how direct mail marketing can revolutionize your business.