Our Thoughts on DK Solutions & Data Management [Video]

Our Thoughts on DK Solutions & Data Management

Join COO Liran Kapoano and Data Manager Jeff Gonnello as they discuss their favorite aspects of direct mail and the data management process.

2 minute read

Direct Mail Marketing, videos

Video Transcript:

0:00:00 – 0:00:37

LIRAN: I think my favorite thing about working in this field is when something didn’t work for a while, suddenly does start to work. Figuring out the right combinations of who to reach requires a lot of trial and error and A, B, and C testing and –

JEFF: Z and R

LIRAN: and R and F and everything else. I mean. I mean, there is – we try so many different things and many eight out of the nine things that we’re targeting for are right but that ninth one is the wrong one.

0:00:38 – 0:00:59

Figuring out which is the wrong one and replacing it with something else. That’s a great feeling because, you know, you’ve accomplished something there and you have something that other people don’t. And now as a business, we built this for several different verticals where we have a very unique combination of factors that we know will work that nobody else has access to.

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0:01:00 – 0:01:23

JEFF: The thing I enjoy most about working here, seeing all the data and how it all fits together. Like I said before, like a puzzle piece or like chess and being able to combine everything together and get lists out, happy clients with the list, and when especially when we get responders back. I get a little sense of pride. Like I had a good hand in that. I also like to be able to do the daily stuff because I feel like I really generate stuff and I enjoy that. That’s my favorite part.

0:01:24 – 0:01:12

LIRAN: You like doing the reporting?

JEFF: I like doing it all.

LIRAN: If you want to learn more, visit dksmo.com

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