To reach new customers, satellite dish companies are always looking for efficient marketing channels that target homeowners. For the satellite industry, direct mail is a tried and true tactic to reach these audiences and prioritize those most likely in need of their services.  

Avoid the Trap of Rentals and HOAs

Single-family home owners are the ideal demographic for satellite dish companies, and direct mail makes it possible to reach them. Not only does direct mail tie to a home address and resident, but it is also possible to filter out impractical addresses such as rental properties and homeowner associations. These locations often require landlord or HOA approval before installation, which can be a costly and altogether futile endeavor. 

By removing these residences from the direct mail campaign, your company can target only the single-family homes that would benefit from your services. And because all of direct mail ads are 100% traceable to an address, you are guaranteed to only get calls from the addresses we mail to.

Related: Direct Mail and Homeowners: The Hidden Audience

Target Remote Homes in Need of Satellite TV

In rural locations scattered around the US, many homeowners opt for satellite installation over cable TV for a simple reason – there simply is no other option for them.

Millions of Americans have no ability to access cable TV or internet simply because they live in homes that are too remote to make it profitable for cable companies to run cables to. 

Direct mail makes it possible to reach these homes specifically and prioritize these locations. It is also possible to calculate the satellite’s line of sight based on location data to calculate which homes are less likely to be obstructed by heavy forests, mountains, or buildings – regardless of where your prospects live. 

Prioritize Ideal Customers

To compete with cable TV, many satellite dish companies offer free installation at the time of purchase. While doing so makes the initial sale, it is only after continued use that the company begin to see a profit. New homeowners that have recently passed a mortgage check are likely low risk customers as well as ideal prospects for a new satellite dish. 

By identifying these new mortgages based on publicly available information, direct mail can help satellite dish companies reach their ideal customers. As a result, these companies receive a better ROI and more sales overall.  

Furthermore – a skilled direct mail company can customize mailing lists that are tailor made for your business. Imagine if you could take your highest revenue, most qualified customers and then ONLY get calls and leads from prospects who match their behavioral, income, and spending patterns? Whether you are a satellite dish company, a master agent getting paid per sale, or a broker looking to deliver phone calls, you can be sure that a direct mail campaign will deliver the perfect leads for your business needs. 

Related: Dissecting the Relevancy of Online & Direct Mail Marketing

Seasoned marketers and their companies can all benefit from adding direct mail to their marketing framework. With DK Solutions-powered TargetList campaign, your company can reach your desired audience and hit your sales and conversion targets.

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