Cable TV has been the primary source of home entertainment for many decades. With the world changing day by day, Americans want a quick and reliable source for fun and news. And thanks to direct mail, reaching these audiences has never been easier. 

Target Ideal Customers with Data Modeling 

One of the primary reasons customers choose cable is due to the inclusive three-in-one bundle package. By including TV, phone, and internet in one combined subscription cable companies can appeal to more customers nationwide – and generate the most revenue for agents and resellers. 

Prospects are more likely to convert into high-value leads when they show a strong interest in all three categories of the cable package. Through the use of data modeling, a company can predict these future customers based on their interests and current resident data. 

When companies prioritize individuals with a strong interest in a majority of the bundle, they are much more likely to reach a higher ROI on each new customer acquisition. Adopting this strategy with direct mail also means your company can avoid households that are only interested in base cable packages – and only market to your most idealized customers.

Related: What is Data Modeling in Marketing Campaigns?

Time Your Mail Campaigns

Furthermore, data modeling can identify the general circumstances of your target audience and connect with them at optimal times. By reaching prospects when they move or buy a new home, your company can make more sales while keeping marketing costs low.

Not only can you identify when a new home is purchased, but you can also market to residents before they move in. This advantage is only possible with direct mail, as other methods of marketing cannot guarantee that they are reaching the right prospects.   

Identify Your Audiences’ Provider

Because direct mail ties to a resident’s home address, it is possible to identify their provider due to available public information. This allows your company identify to prospects who their service provider will be instead of just offering generic TV service advertisements.

This is only possible through direct mail, as digital marketing and other channels struggle to correctly identify physical addresses in their targeting attempts. 

---