The DK Difference

Often, buying a lead list means getting a large number of contacts among whom only a small portion respond and even fewer buy. Not only that, but this list has often been sold, reskinned, and resold to your competitors, meaning that many similar companies are marketing to the exact same people. At DK Solutions, we solve this problem through our proprietary TargetList technology. We use this model to generate leads most likely to contact you and make a purchase.

Our TargetList initially extrapolates your current customers’ buying preferences and behavioral data to the entire U.S. population. It then identifies only the consumers extremely aligned with your customers along several dozen data points. These, and only these, leads comprise your list. Since these lists are smaller, they cost you less – and they include only leads highly likely to buy what you sell.

Our TargetLists yield 2-3 times more leads for non-targeted mail than you’d get elsewhere on larger/less efficient lists.

You won’t just pay less for better leads – you’ll bring in more revenue, too.