Meet The Mailers: Data Modeling to Convert Leads
Watch COO Liran Kapoano as he discusses the ins and outs of data modeling and how the pandemic has shifted the direct mail industry.
Watch COO Liran Kapoano as he discusses the ins and outs of data modeling and how the pandemic has shifted the direct mail industry.
Generating nationwide customers often feels like looking for needles in a haystack. Nowadays direct mail campaigns favor a much more targeted campaign strategy.
The average person is exposed to thousands of ads each day. However, the most successful marketing campaigns leverage the power of data modeling to fine-tune who sees their ads.