With deforestation and pollution as the major concern for many individuals, it is important for companies to self-reflect on how our actions affect the world around us. How can we ensure that we provide a better, cleaner earth for future generations? 

At DK Solutions, we asked ourselves this question countless times.

As a direct mail and lead generation company, our mail campaigns play a role in the environment. For each campaign we send, we also indirectly affect earth’s forests. The average pine tree creates as much as 10,000 sheets of paper. This amount can add up over time, so it is essential for us to reduce our negative impact as much as possible. 

That is why we ensure that our business prioritizes the health and well-being of our planet. 

Our plan branches out in three ways:

1. Reduce waste in landfills by limiting the number of mailers we send out

2. Giving back to our forests by planting 3x the number of trees we use in our campaigns

3. Prioritize other “green-friendly” vendors who support our vision

Direct mail campaigns do not need to sacrifice the environment to earn more sales. Thanks to our careful planning, we can give back to the environment while also receiving 2-3 times the response rate for our clients. 

Reduce Waste in Landfills

First and foremost, to improve sustainable habits requires a reduction in unnecessary waste. This includes sending irrelevant mailers to uninterested prospects. By limiting the number of mailers in circulation, we can reduce the amount sent to landfills. 

Thanks to our TargetList methodology, DK Solutions only sends mailers to those most likely to respond to your business. By only sending out what is necessary, we help limit the number of mailers thrown out during marketing campaigns. 

Giving Back to Our Forests

Even if mailers deliver to relevant prospects, many trees are still cut down to create print mail. That is why at DK Solutions, we make it a priority to not only replace the trees we have used, but also replanting far more in exchange. 

Related: Announcing the DK Solutions Annual Tree Planting Program

Support “Green-friendly” Vendors

While we do our best as a company to encourage sustainable habits, we also work with companies that prioritize the environment over more profits. 

That is why we seek out net-zero vendors when we print our mail. Through our efforts and partnerships, we all can do our part to protect our forests. 

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