Direct Mail: Multiple Marketing Touchpoints
When it comes to marketing, repetition and brand recognition (along with a well-refined, targeted list of prospects) are critical to getting a response.
When it comes to marketing, repetition and brand recognition (along with a well-refined, targeted list of prospects) are critical to getting a response.
The ever-present and ever-changing online algorithms challenge marketers to create new content to appeal to their audience and the digital platform’s filters.
Privacy concerns in the US have left many internet users increasingly aware of their digital footprint and online data. Due to this frequent occurrence, many online users spoof their data to avoid providing personal info to unknown companies.
As a substantial portion of the U.S. are homeowners, many businesses use direct mail to reach them to make an impact and create retargeting opportunities.
Not only is direct mail considered the Gold Standard of marketing for many industries, but its lack of intrusiveness encourages customers to listen to your message.